H&M
Product Design

Ten years at H&M as product designer. I spent a decade developing collections across kids and sport — designing accessories, outerwear, and activewear from brief to finished product.

The role demanded both creative direction and commercial precision: understanding the customer, working within tight material and cost constraints, and delivering collections at speed without losing the quality of the detail.

That decade shaped how I think about proportion, materiality, and the relationship between function and form — a sensibility that now drives everything I make.