Freelance
Product Design

Years
2018–
Role
Design Consultant
Category
Fashion Design
Company
Magdalena Keller AB

Design consultant within fashion and product design. Since leaving H&M in 2018, I have worked independently through my own company — taking on freelance assignments across product design, print, and collection development for fashion brands at different stages.

The work spans startups building their first collections and established brands developing seasonal ranges — always with the same focus on materiality, commercial relevance, and the detail that makes a product work.

Interior & Textile Product Design
H&M Freelance Product Design Projects

Elevate Capsule Collection · Startup AW19 · Unisex

Concept and product design for Elevate — a unisex capsule collection for a Swedish fashion startup. I developed the full AW19 range: concept direction, colour palette, technical sketches, measurement specifications, and construction. The collection was not produced.

Elevate Elevate

Ideal of Sweden · Product & Print Design · Selected Products AW20 SS21

Product and print design for Ideal of Sweden — a Swedish fashion tech accessories brand. Selected products from collections AW20 and SS21, designing prints, patterns, and product details.

Ideal of Sweden Ideal of Sweden Ideal of Sweden Ideal of Sweden